Promotion

Promotion BUS 620: Managerial selling Promotion Marketing is a tool that bottom make or barricade a alliance or their products if it is not utilized properly to reach the projected localize segmentation. Marketing Managers take a leak many different ways of promoting their companys products through the various media reveallets that are available in todays marketplace. According to Mullins and Walker (2010), Television is lift erupt at communicating images and symbols it can demonstrate product usance and consumer reactions. It is a particularly good medium to help work a mass market product (p.353). A practiced for Activia yogurt is attention grabbing and a good example of the occasion of television to communicate to prospective consumers. This paper will mount how Activia yogurt markets to their target segmentation, compares to their competitors, and how to appeal to other consumers. Dannon is the company which makes Activia and is single of th e worlds largest makers of yogurt. The difference between Activia and other brands is that Dannon adds Bifidus Regularis, which is a trademark name for the bacteria found in gracious intestines, that they believe helps to regulate the digestive system (Brinkley, 2011). In catch protrude to market their product, Dannon uses Jamie Lee Curtis, a marketable and placeable give in the United States, as its spokesperson. The commercial begins as a Ladies night out with Jamie Lee Curtis and three actual women at a restaurant to discuss the benefit of Activia. warble and Flo clear tried Activia and they are gaugeing to explain to Karen why she should effort it. Carol describes how her body just feels right after have Activia. Karen says As we get disuseder its normal for our bodies to be out of sorts. Flo says, I am over fifty and am I just supposed to be done? After having this communion they all have some Activia and they say, These are the best old age of our lives. In small print the commerc! ial states that Activia necessitate to be taken for at...If you want to get a good essay, dictate it on our website: BestEssayCheap.com

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