KMart Case Study: SWOT, strategic decisions.

The strategic decision of Kmart lead by chairman and oldtimer executive officer Charles C. Conaway, is one of the strengths of Kmart corporation. Strategy-oriented decision problems address much(prenominal) questions as How nominate Kmart respond to the challenges of the industry leader, Wal-Mart? and How can Kmart keep on combative in the sell market? I candidly did not realize Kmart had any(prenominal) strengths at this point of the discount retail industry. The Kmart in my town, with a population of over 150,000 within a 209 mile radius, unlikable in 2002 which was a direct relative to the bankruptcy filed January 22, 2002. The file of bankruptcy lead to the closing of 600 stores and the border of over 57,000 employees. In March of that same year, Kmart acquired Sears Roebuck and Company. Kmart and Sears, which were Americas top deuce retailers over 15 years ago, formed Sears Holding participation and became the nations third largest retailers with 3500 stores. The cross-selling of brands is a definite strength in the competitive market and a key part of the acquirement strategy. The conjugation of Kmart and Sears offers both challenges and opportunities for the tender company. One weakness of Kmart, prior to the acquisition of Sears, is that the company was satisfied with tar totaling wholly woeful-income families and providing mediocre invitee service.

Customers were not only associating the Kmart brand with natural depression prices, barely also clinical depression quality service. I touch hero this was detrimental to the Kmart brand especially when rival Wa l-Mart entered the market with low prices an! d high quality service. In addition to poor customer service, Kmart had serious problems with advertised products being out of stock. Out-of-stock merchandise shows a weakness in Kmarts inventory control system. Kmart must be able to continually reinvent the brand image in order to remain competitive in the retail... If you want to land a full essay, order it on our website: BestEssayCheap.com

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