Consumer Behaviour - Product Line Extension (Billabong)

1.0         SECTION A 1.1         PRODUCT INFORMATION          Original stigmatize Name of growth: Billabong International Product Class: pasture Brand Description: Created by two avid surfboarders, Billabong is a pit designed by surfers, for surfers. In 1973, Billabong offered little more than than a small range of surf wear: mainly surf postings and board shorts. But today, Billabong is a marker that encompasses the Australian surf finishing by offering products that cater non only for the surfer inside many of us, but for formulate and lifestyle needs. 1.2         stream TARGET MARKET Billabong is a brand that offers numerous products designed to check numerous lifestyles. Included in their ex xsive range atomic number 18 products designed for surfers, general beach goers, skateboarders and the fashion conscious. Comprehensive characteristics of this trade atomic number 18 difficult to pinpoint, however, it i s the assumption that the majority of consumers are males and females elderly surrounded by 12 and 35 years of age. Consumer Need: genial protrude Need - the most important need well-provided by Billabong 1.3          currently SOLD In the mid 1980s, just over ecstasy years since the birth of Billabong, the successes of the small Australian brand were universe recognised world wide and Billabong products were in high demand.

This call for to the export of Billabong products to the global market with countries such as the USA, Japan, refreshful Zealand and Europe first in line. Today, the pr oduct range operational extends as far as ! 2200 lines in Australia, 1300 lines in the US and many more in over 60 opposite countries. It is not unusual that the greatest distribution of Billabong products is to coastal destinations. However, countries locked by land are given the opportunity to live the Billabong view with products available on-line and in assorted stores around the world. 1.4          doorbell RANGE Billabong products appear at the higher end of... If you pauperization to masturbate a full essay, order it on our website: BestEssayCheap.com

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